now playing at IFC, can't wait to see it.

also check out the wacky website, which makes pretty good use of html5.

there is also an additional interactive project to this, “Constellation Gaga,” which ... "enables visitors to Barney’s to Tweet their Holiday wishes to Gaga’s Constellation, where they will be streamed live on the http://www.prysm.comlaser phosphor display (LPD) and hosted on a website."

more on that from the official release... "Working with Q4, a NYC-based experiential digital agency, the window will feature a new collaborative film by director Tim Richardson and creative director, Nicola Formichetti. The interactive short film is sponsored by a White Label Product with post production by The Mill, screen technology by Prysm, and interactive experience design by Moving Image & Content and The Science Project. "

thanks for video lucas!

credits:

GaGa / Nicola Formichetti / Dennis Freedman CD, Barney's / Eli Sudbrack + Hamaide Pierson (AVAF) / Clockwork Apple / Q4 / The Mill / Prysm / The Science Project

…and only god knows who else. this thing is massive.

simple but clever campaign. i wonder what the retention on this was.

details

Summer is usually somewhat of a slow period for IKEA in Belgium. IKEA wanted us to change that. Instead of traditional advertising with IKEAs summer offers, we created an interactive campaign around the products. An interactive YouTube game where the audience, by viewing 48 different ads, was challenged to catch the Swedish light. As you can’t do ‘frame-by-frame’ on YouTube people had to pause the spot in the exact right moment when the light hits a product.

In that unique frame, a yellow code will appear in the top right corner. Enter the code on the summer microsite, and if you’re first, you win the product.

Lovely short about sword maker Korehira Watanabe. I have quite amount of gratitude for this short, as I have been a consummate a fan of the remaining swordsmiths in Japan. I have a small but thorough library here at home with many of these works, and it's likely each will out last all of us by hundreds of years.

Thank You Etsy.