Category: design



With the recent release of the book Corporate Diversity : Swiss Graphic Design and Advertising by Geigy 1940 - 1970, I finally get to see- in big color prints - some of what I think are some of the best graphic and packaging design to come out of Switzerland ever, which are generally unknown to the public at large, even the design public. The book was released in tandem with the exhibition 'Good Design, Good Business' at the Museum für Gestaltung Zürich (open from Feb 4 / May 24 . 2009).

While Mueller-Brockmann in Zurich had the geometric mathematics, precision and the Japanese sense of space, Max Schmid and the Geigy team in Basel, with the almost unknown Armin Hoffman, the well known color man Gerstner, Markus Löw's clean lines, Rudin, Honegger and others had the organic Style, playfulness and boldness, and the work as a group is well overdue for this recognition.

more pics and a more in depth book review over at things to look at

the book at amazon

Also I just had a a look through a copy of one of the original books about Geigy design, a 1969 version of "Chemie Werbung und Grafik", and highly recommend you have a look at this one as well if you have a chance. The first six or so images above are available in this book.